Business cards are as commonplace in our modern world as ketchup and mustard on a hamburger. We have various types of mustard sitting on grocery shelves which is an example of how all things of great value are reinvented over time. Today, the paper business card that we have all come to know over the years are being updated and replaced by frosted plastic cards.

What are Frosted Cards?

Although they are usually about the same size as a traditional paper business card, some frosted cards can be slightly larger. They do not rip or tear like paper cards eventually do, because frosted cards are made from sturdy plastic. Being plastic, they also stand up well to moisture and dirt. Frosted cards will have the same appearance even after being stored in a wallet or purse for years.

Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:

The name of the company All pertinent contact information The company's branding, such as its logo, image or slogan Of course, the main information people want when they pick up or receive a business card is the relevant contact information, making it crucial to present this information on a frosted card. Company branding is also essential, because it provides long-term advertising for the company.

Frosted cards have several advantages

Currently, frosted cards are a novelty. People notice the difference between frosted cards and traditional paper cards immediately. Frosted cards will be discarded less often because people want to keep them and look at them again. They give people the feeling they were handed something valuable instead of being handed a mere piece of paper.

A frosted card being appreciated more and kept for longer periods of time means the company's information will be in front of potential customers for longer periods of time. The probability that frosted cards will be passed on to other people is also much more likely, and this will spread the word about the company to others.

Being plastic, frosted cards are much more durable than traditional paper business cards. They won't tear, and they can be kept in a wallet or purse for many years and still remain readable. Clients will be able to keep them longer, saving companies from needing to give them to the same people over and over again. Their durability can save the company money over the long haul, despite their initial cost being somewhat higher.

Who benefits from using frosted cards?

Many businesses are now using frosted cards to show their customers and potential future customers that they appreciate their business and value their interactions. Some are using frosted cards as a complete replacement for paper cards while others are using the frosted cards in specific marketing campaigns only.

Just about everyone who has information they want people to keep would benefit from using frosted cards.

Business cards in the future

Although frosted business cards are an attention-grabbing novelty today, they will become the standard business card of the future. Paper business cards are rapidly being replaced; they simply don't withstand the treatment that most people give them. Why not be a trendsetter and change over to frosted business cards today?

If you want to know what frosted plastic cards can do for your business contact us.