February 3, 2010

8 Ways To Increase Your RSS Subscribers

When it comes to blogging success, the larger the number of subscriptions one has, the better the chances of making money through your blog. In order to increase your number of subscribers, make sure to use these 8 simple tips.

1. Have clear focus – Unless your blog has a clear focus, it's going to be hard to convince people to subscribe. Think of it this way – They won't know what to expect from your post. If you write about ten different topics, the chances are likely that they are going to pass on subscribing to your blog.

2. Write valuable content – Do your article offer value to your readers. Internet lurkers don't waste time reading articles that do not offer any value to them. To gain subscribers and grow your blog, your article should offer values that they are looking for.

3. Publish new posts frequently and consistently – So here's the deal. People don't subscribe to dead blogs. If your blog is post regularly and consistently, this will indicate that your blog is active. This way, more readers will subscribe to your blog.

4. As few steps as possible – Truth be told, people are a lazy bunch. If you want your readers to subscribe, make it as easy as possible for them to do so. Keep the steps low, and you will find your visitors – conversion rate to be higher.

5. Write an ebook and ask people to subscribe in order to download it – Whether you like them or not, eBooks are a part of the Internet. Many people write them, many others download and read them. If the content and the promotion are well structured, you have thousands of people wanting to read yours. What if you then require people to subscribe first before they can download it? That would bring a heck lot of new subscribers.

6. Offer email subscriptions – Like it or not, only a small percentage of the Internet users know about or use RSS feeds. Studies confirm that this number is below 10% around the world. Why would you want to miss the other 90% of the pie? If you use Feedburner, you just need to go on the "Publicize" tab to activate your email subscriptions.

7. Display the RSS icon above the fold – Apart from using a big RSS icon, you must make sure that you display it above the fold. That is where most blogs have one, and that is where people are used to look for when they want to subscribe, so go with the flow.

8. Use icons to offer subscription on the most popular RSS readers – One practical thing that you can do to reduce the number of steps required to subscribe to your feed is to use RSS reader specific icons (e.g., "Add to Google Reader" or "Subscribe on Bloglines"). Just analyze the most common RSS readers among your subscribers and add those icons to the sidebar.

Nik Imran is the author of IMakeABlog, a blog that provides guide on how to make a blog. If you are interested in creating a blog, be sure to check out his guide on how to choose domain name. Click here to get your own unique version of this article with free reprint rights.

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